Every Action Counts: How Tracking & Measuring User Behaviour Drives OTT Revenue, Latest News from the Streaming Industry, Latest OTT News and more
OTTVerse Newsletter #57
Hi everyone, and welcome back to the OTTVerse newsletter.
This week, we present:
Latest OTT News
Latest News from Streaming Tech Providers
Every Action Counts: How Tracking & Measuring User Behaviour Drives OTT Revenue
Quality-Based Transcoding (QBT) – Simplifying Transcoders For Target Video Quality
And more!
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Latest OTT News
JioHotstar Reportedly Surpasses 100 Million Subscribers, Expanding Its Reach Across India - JioHotstar has officially crossed 100 million subscribers, reinforcing its position as one of India’s leading streaming platforms.
Apple TV+ Reportedly Losing Over $1 Billion a Year Despite Major Investment - Apple TV+, the streaming service launched by Apple in November 2019, is reportedly costing the company over $1 billion annually, despite investing more than $5 billion each year in original content.
JioStar Eyes ₹4,500 Crore in Ad Revenue for IPL 2025 with 32 Sponsorship Deals - The Indian Premier League (IPL) 2025, starting this Saturday, is expected to generate record-breaking advertising revenue of ₹4,500 crore, according to industry sources.
India Introduces WAVES Bazaar, a Digital Hub for Media & Entertainment - India has unveiled WAVES Bazaar, a digital marketplace that connects professionals across the media and entertainment industry.
DAZN Becomes Global Broadcast Partner for Women’s Elite Rugby (WER) - DAZN has signed on as the exclusive global broadcast partner for Women’s Elite Rugby (WER), the first professional women’s rugby union league in the U.S.
Vodafone Adds Disney+ Premium to Its Entertainment Lineup - Vodafone has expanded its entertainment offerings by adding Disney+ Premium Plan to its Airtime Plans, alongside existing options like Amazon Prime and YouTube Premium.
Paramount+ Expands with New Subscription Tiers in Germany, Switzerland, and Austria - Paramount+, the streaming platform from Paramount, is introducing two new subscription tiers in Germany, Switzerland, and Austria.
Dodgers Fans Can Now Stream SportsNet LA Without Cable - For the first time this season, Dodgers fans can stream SportsNet LA without needing a cable or satellite bundle.
Sky Media Launches New Sports Marketplace for Easy Access to Live Sports Advertising - Sky Media, the advertising division of Sky, has introduced the first phase of its new Sports Marketplace, making it easier for brands to advertise during live sports events.
Dish TV’s Watcho Partners with Cloud TV OS to Expand Reach on Smart TVs - Dish TV’s OTT platform Watcho has announced a strategic partnership with Cloud Walker’s Cloud TV OS to expand its subscriber base and enhance the viewing experience on smart TVs.
Tele2 to Offer Max as Part of Its Entertainment Package in Sweden - Tele2 has announced a strategic partnership with Warner Bros. Discovery to integrate Max into its entertainment lineup.
Virgin Media Launches UK’s First 24/7 Rugby Channel on Premier Sports - Virgin Media has announced the launch of the UK’s first dedicated rugby channel on Virgin Media TV.
NBC Interested in MLB Rights as ESPN Ends Contract Early - NBC has confirmed its interest in acquiring a portion of the Major League Baseball (MLB) broadcast rights that ESPN will relinquish at the end of the 2025 season.
DirecTV Joins IBCAP to Tackle Piracy of American Content - DirecTV, one of the leading video distribution companies in the US, has officially joined the International Broadcaster Coalition Against Piracy (IBCAP) as its newest member.
France Televisions Unifies Branding Under ‘france.tv’ - France Televisions has announced a major rebranding initiative that will see the logos of its key channels France 2, France 3, France 4, and France 5 replaced with a single unified brand, france.tv.
Sphere Abacus Joins Bell Media in Global Expansion Move - Bell Media has strengthened its partnership with Montréal-based Sphere Media by acquiring a majority stake in Sphere Abacus, a UK-based content distributor.
MLB.TV Experiences Outage on Opening Day - MLB.TV, Major League Baseball’s official streaming service, experienced a major outage on the opening day of the 2025 baseball season, leaving thousands of fans unable to access live games.
Max Streaming Service Launches in Australia with HBO, Warner Bros, and More - Max, the SVoD (Subscription Video on Demand) service from Warner Bros. Discovery (WBD), is now officially live in Australia.
Sport1 Expands Beyond Sports with New Entertainment Streaming Platform Show1.tv - German broadcaster Sport1 is making a major move into entertainment with the launch of Show1.tv, a new streaming service that goes beyond its traditional focus on sports.
Euronews and Africanews Now Available on Freeview UK as FAST Channels - Euronews and Africanews have officially launched as FAST (Free Ad-Supported Streaming TV) channels on Freeview, available on LCN 257.
DirecTV Expands Skinny-Bundle Offerings with New Content & Sports Channels - DirecTV is rapidly expanding its skinny-bundle strategy, adding new content and sports channels to its genre-based pay TV packages.
For more OTT news and updates, please go to OTTVerse.com
Latest From Streaming Tech Providers
Amagi and Olyzon Announce Collaboration to Facilitate the Delivery of Innovative Advertising Campaigns on CTV - Amagi, a cloud-based SaaS technology solutions provider for broadcast and connected TV (CTV) and Olyzon, the AI Platform for CTV Advertising that maximizes brand impact through its advanced proprietary formats, announced on March 21st, 2025.
Experience Our Premier Video Monitoring & Processing Software at NAB 2025 - The Elecard team is heading to NAB 2025 to showcase their solutions for your broadcast and OTT projects.
Amagi ADS PLUS aims to Streamline Premium CTV Inventory Access Through Connection with The Trade Desk’s OpenPath - Amagi, the cloud-based SaaS solutions provider for broadcast and streaming TV, announced that it is teaming up with global advertising technology leader The Trade Desk.
Amagi Set to Showcase Next-Gen Cloud Broadcast Solutions at NAB 2025 - Amagi, a cloud-based SaaS provider for broadcast and streaming TV, will showcase its latest cloud broadcast solutions at NAB 2025, focusing on AI-driven automation, operational efficiency, and monetization.
Northern Data Group and Gcore announce strategic partnership to transform AI deployment and Inferencing - Northern Data AG announced today that it has signed a commercial partnership agreement with Gcore, the global edge AI, cloud, network, and security solutions provider to large enterprise clients with more than 500 employees worldwide.
Amagi expands global NOC operations with a new local facility in the USA - Amagi, a cloud-based SaaS solutions provider for broadcast and streaming TV, announced the establishment of a Broadcast Network Operations Center (NOC) in Princeton, New Jersey, USA.
To submit your company’s news here, please email pr@ottverse.com.
Every Action Counts : How Tracking & Measuring User Behaviour Drives OTT Revenue
Every interaction, from app downloads to watch time, is tracked and analyzed to optimize revenue streams: advertisements and subscriptions. Advertisement Revenue hinges on user engagement. Metrics such as watch time, active viewers, and completion rates determine ad slots and pricing power. Unlike traditional TV, OTT platforms enable targeted advertising based on demographics and viewer behavior, enhancing effectiveness and conversion rates.
Subscription Revenue depends on the number of paying users and their average spend (ARPU). Key factors include renewal rates, winbacks, and churn analysis. Platforms must continuously offer compelling content to maintain subscriber interest and prevent cancellations. Acquisition sources whether direct (D2C) or through partners help refine pricing and marketing strategies. Ultimately, sustained engagement is the foundation of OTT success. Platforms must ensure seamless content discovery, optimize monetization strategies, and leverage data-driven insights to retain viewers and drive long-term growth.
Mohit Parikh, Senior Manager - Business Intelligence, JioHotstar shares on How Tracking & Measuring User Behaviour Drives OTT Revenue in this article - https://ottverse.com/every-action-counts-how-tracking-measuring-user-behaviour-drives-ott-revenue/
Quality-Based Transcoding (QBT) – Simplifying Transcoders For Target Video Quality
Quality-Based Transcoding (QBT), simplifies the complex process of video transcoding by allowing media companies to set target quality levels, ensuring optimal video quality at reduced bitrates. This method addresses the challenges of selecting appropriate encoding settings, which traditionally require expert knowledge and can be impractical for different types of content.
QBT offers several advantages over conventional transcoding methods. It streamlines the process by enabling single-pass encoding with minimal computational resources, making it suitable for real-time streaming applications. Additionally, QBT supports various quality modes tailored to different devices and content types, such as Mobile, Economical, Standard, Premium, and HDR Quality. This flexibility allows media companies to optimize bandwidth and storage while delivering an enhanced user experience.
Ashok Magadum, Founder and CEO of Vidarka Technologies, shares details about Quality-Based Transcoding (QBT) in this article- https://ottverse.com/quality-based-transcoding-qbt-explanation-benefits/
The End
That brings us to the end, and we’ll return with more information next week.
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